Local SEO: A Guide to Basic Services

Sometimes referred to as local search marketing,Local Search Engine Optimization (SEO) is an effective way to market your business online within your local area. The goal is to attract local customers with your products and services at the exact time these customers are looking for them online. If you just started with your local SEO in Hong Kong,chances are you are looking for local SEO services available.

The entire local SEO process can be tedious,but below are the basic local SEO services. Most SEO companies offer these services for a certain amount depending on their specialties and your content marketing goals.

Website Localization

This simply means including your city,county or region name throughout your website. If you have a business with several branches in different cities,this requires creating separate content hubs per individual location. As you include your city name in your website,your content may also feature local community events that are interesting to prospects looking at your website.

Citation Building

Make sure your website is also added to online business directories. Most people look at business directories,before selecting the most relevant business website to visit. Adding some information about your business to online directories will also improve your search engine rankings.

Claiming Your Google My Business Listing

Another critical step to local SEO is setting up your Google My Business profile. As your agency sets up your local SEO in Hong Kong,make sure your business information such as Name,Address,and Phone number (NAP) are consistent across all listings. This will prevent prospects from losing trust in your brand if they see an inconsistent information online.

Managing Review and Ratings

The higher ratings you receive from customers,the more your local search ranking improves. A reputable local SEO agency would know how to manage this for your business,but make sure they are not engaging in any practices that can violate search engine guidelines.

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